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And the more interesting thing was that 5 percent was already being done through mail order catalogs. We expanded the warehouse to 77,000 square feet and stopped having manufacturers ship directly to customers.

It was a scary time--drop shipping was 25 percent of revenue, and we gave it up all at once.

He had just finished putting a roomful of corporate managers through the same exercise.

After pondering for a long moment, Hsieh, who sold Zappos to for more than

And the more interesting thing was that 5 percent was already being done through mail order catalogs. We expanded the warehouse to 77,000 square feet and stopped having manufacturers ship directly to customers.It was a scary time--drop shipping was 25 percent of revenue, and we gave it up all at once.He had just finished putting a roomful of corporate managers through the same exercise.After pondering for a long moment, Hsieh, who sold Zappos to for more than $1 billion in 2009 and whose book, "Delivering Happiness: A Path to Profits, Passion and Purpose," spent 27 weeks on The New York Times best-seller list last year, identified the high as a Halloween night in middle school, when a group of trick-or-treating friends ended up at his family's home.(Plus it had a backyard pool.) The bus, a vintage school bus, got everyone where they needed to go.The 40-year-old Hsieh is legendary for building, in Zappos, a company that has managed to be both hugely successful—more than $2 billion in annual sales—and hugely high-spirited.Hsieh circulated discreetly in a Zappos hoodie sweat shirt, jeans and black Donald J.Pliner slip-ons, wandering among the living room, with its enormous flat-panel television and custom-built scooter rack, a room done up like a hookah bar, and the back patio, where a shimmering pool was surrounded by Miami Beach-style beds.

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And the more interesting thing was that 5 percent was already being done through mail order catalogs. We expanded the warehouse to 77,000 square feet and stopped having manufacturers ship directly to customers.

It was a scary time--drop shipping was 25 percent of revenue, and we gave it up all at once.

He had just finished putting a roomful of corporate managers through the same exercise.

After pondering for a long moment, Hsieh, who sold Zappos to for more than $1 billion in 2009 and whose book, "Delivering Happiness: A Path to Profits, Passion and Purpose," spent 27 weeks on The New York Times best-seller list last year, identified the high as a Halloween night in middle school, when a group of trick-or-treating friends ended up at his family's home.

billion in 2009 and whose book, "Delivering Happiness: A Path to Profits, Passion and Purpose," spent 27 weeks on The New York Times best-seller list last year, identified the high as a Halloween night in middle school, when a group of trick-or-treating friends ended up at his family's home.

Within six months, he and Swinmurn were running the show together.In 1998, 24-year-old Tony Hsieh sold his company, Internet advertiser Link Exchange, to Microsoft for 5 million.A year later, he met an even younger entrepreneur, Nick Swinmurn, who had an idea no investor would touch: selling shoes on the Internet.His plan was to spend much of his own personal fortune to transform this lifeless area about a mile north of the neon blitz of the Strip into an entrepreneurial tech nirvana.He was hoping to lure a raft of startups to join him, offering million in seed money, a supportive business community, and helpful infrastruc­ture.

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